Monday, January 5, 2015

Reminisce-ing on inspiration

Ever since i went on instagram and saw the good news (Reminisce signing an endorsement deal with Orijin), i have been ecstatic.
I love Reminisce. As a rapper, he is easily one if the best- witty,  direct and intelligent. The problem was brand positioning and in 2014, he worked on that in a major way.
He has been signed to brands like Samsung and now, Orijin because they know what (and who) he brings to the table.
I'm happy because Reminisce works hard. So yes...